The ‘fatal mistake' most people make starting a business, says Stanford professor who co-founded 4 startups: I've ‘seen this a million times'
Not finding out what prospective customers want and need is a crucial mistake that often dooms founders to failure, says entrepreneurship expert Steve Blank.
Build a Successful B2B Business by First Engaging Consumers
Discover how to build a successful B2B business model by first engaging consumers and leverage user interest to drive enterprise sales.