Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously ...

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Caitlin Clark poked fun at Kelsey Plum on Instagram on Sunday, July 20, amid the controversy over Plum's comments about Clark ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...

Deion Sanders’ Ex-Wife Gives Three-Word Reply on Coach Prime and Under Armour Deal Question originally appeared on Athlon ...

The truth is Plum and Clark are friends and have had a connection ever since Clark broke Plum’s NCAA scoring record her senior year at Iowa. Clark, in fact, even posted a tease back at Plum on Monday, ...