IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever ...

Minor league baseball teams are known for their antics and campaigns to sell tickets, but this one by the Chesapeake Baysox ...

Ohio has Brutus Buckeye ... open contest to find a mascot in the '80s, Hoosiers have more than just flirted with establishing a character to represent the university’s persona.

Freeman said the Falcons recently sent her a cease-and-desist letter regarding the unauthorized use of the team's trademarked logo and images. Mercedes-Benz Stadium, Freeman said, sent her a ...

Frank Cuervo has big plans for the Little Rock Trojans. Cuervo, who took over as Little Rock athletics director last spring, ...

In a Sports Illustrated ranking, Zippy came in as the second-best mascot in this year's NCAA Tournament. The University of ...

A Cincinnati agency called Synergistic Marketing offered its assistance -- a free rebrand-- in exchange for switching the mascot and logo to Musketeers.

Graphic designer Emily Morgan added a little more detail to the Notre Dame Fighting Irish Logo in her latest design.

In a Sports Illustrated ranking, Zippy came in as the second-best mascot in this year's NCAA Tournament. The University of Akron's bouncing kangaroo was No. 1 in the rankings last year.

Zippy (Akron): "She was No. 1 last year, and she is now the owner of her own NIL deal. Any other year, she'd be the champion, and she remains Ohio's only native kangaroo and a trailblazing female ...

according to the University's alumni website. The school has a history of bringing out live wolverines on the field and even had a "wolverbear" logo and an unofficial mascot in 1989, however ...