Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel and OpenAI announced a collaboration to create an AI-powered toy that will revolutionize the way children play ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

A OpenAI and Mattel have just announced a new strategic partnership to create AI-powered toys and experiences.