Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time. Liberalism’s enemies are having second thoughts ...

Cream of Wheat Cream of Wheat has one of the most well-known logos in the breakfast aisle, but the image of the smiling chef has a darker history than you might think. When the cold cereal ...

A logo can incorporate hidden meanings, secret symbols, or a reference to the company's history. Peugeot, one of the oldest car brands in the world, was the first automobile builder to use a logo.

The symbol’s roots go back much further, however, as emblem of the Order of Calatrava, one of Spain’s four religious societies of knights in the 12th century.

Repeating digits seem popular in logos; 33 comes in at 14th, and 99 at 19th, for instance. Meanwhile, the most unpopular numbers are 71, 87, and 94, with only one logo trademark application apiece.

So after tweaking the Starbucks logo, he decided to make a substantive series. Tovrljan redesigned 12 logos from brands like Mastercard, the NBA, Nike, and the Olympics.

Like all art forms, the logo serves as both a brand identity for the team, while still giving an artistic hint as to what the team's purpose is. The best logos are often ones with deeper levels of ...