If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to ...

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience.

“ Prime Video ad load has gradually increased to four to six minutes per hour, ” wrote an Amazon representative in an email to Adweek. Earlier, Amazon Prime Video displayed two to three 30 ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 ...

I’m starting to feel like we bought a lemon, because it appears that Amazon's Prime Video has quietly increased the number of ads on its content. According to a report by Adweek, Prime Video has ...

Freevee, an Amazon-owned streaming service, will shut down in just a few short weeks. Here's what to know, including how long it will be available.

Apple TV+ has yet to offer such a tier. Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV.