NASCAR and iRacing video game NASCAR 25 will launch Oct. 14 on PlayStation 5 and Xbox Series X|S, with a PC release on Steam ...

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the streaming service aired NASCAR events under a seven-year deal.

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

Amazon Prime Video's newest NASCAR stat incorporates tens of thousands of incoming data points in real time, using machine learning over the course of a race for more accurate outputs. But when ...

As NASCAR puts the first two races of its five-race Amazon Prime Video experiment in the rearview mirror and moves on to Week 3 at Michigan International Speedway, perspectives run the gamut.

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...