The new bespoke logo, written as JaGUar, has “seamlessly blended upper ... and an “exuberant colour palette” which uses “red, blue and yellow” but “never flat colours”.

A diverse ensemble of models in red, orange, yellow and pink tight-fitting clothing ... Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be ...

Jaguar raised more than a few eyebrows ... sport leather seats with the S logo, a three-spoke steering wheel and sports pedals. Finally, the top-spec SQ6 adds 21-inch two-tone alloys, red brake ...

Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the ... leather seats with the S logo, a three-spoke steering wheel and sports pedals. Finally, the top-spec SQ6 ...

Gerhard Berger was Red Bull’s first sponsored athlete in Formula 1 and the likes of Felipe Massa and Kimi Raikkonen drove Red Bull-branded cars before their official debut. Christian Horner was named ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

The officers indicated for the driver to stop but the car was seen to drive through a red light at excess speed. It then continued along James Roby Way where it was involved in a crash with the rear ...

Legacy automaker Ford (F) has brought out quite a few advances in vehicle technology over the years. In fact, we have seen a few just in the ...