Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

In June, SiriusXM Media announced it has teamed with software developer Narrativ to deliver AI-generated voice replicas to ...

Audio advertising driven by new digital formats has also become a growing focus at SiriusXM as it shifts to a streaming model on top of its satellite radio broadcasts, while also rolling out its ...

Audio advertising driven by new digital formats has also become a growing focus at SiriusXM as it shifts to a streaming model on top of its satellite radio broadcasts, while also rolling out its ...

SXM Media, a SiriusXM company, on Monday introduced AudioID powered by AdsWizz, a digital audio programmatic advertising platform that gives marketers new avenues to reach, target and connect with ...

SiriusXM’s 36 million North American subscribers, their 23 million-plus annual trial listeners, and Pandora’s 70 million active monthly users combined are “the largest digital audio audience ...

Audio entertainment giant SiriusXM is "very disciplined" in its content spending, but willing to pay for attractive programming, CEO Jim Meyer told a virtual investor conference. By Georg Szalai ...