The Six Nations gets underway on Thursday night and in a TV first, advertisements will be shown during games on ITV in what ...
Opinion
17dOpinion
Split-screen Six Nations spots are testing brands’ right to interrupt live sports
Yet that was the response to the first split-screen ads aired during ITV’s Six Nations coverage, with Samsung and Virgin Atlantic finding themselves at the sharp end of fan outrage. It is a typical ...
Proposals to screen advertisements during live Six Nations action for the first time this year have sparked fury amongst supporters. ITV has announced intentions to air commercials during live rugby ...
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