Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered investors and employees alike something they've long been longing for: clarity ...

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

Starbucks had about 16,000 employees who work outside of store locations as of last year. Niccol, a longtime Southern California resident, wasn't required to relocate to Starbucks' headquarters in ...

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Niccol's "back to Starbucks" strategy centers on the idea that the company's culture has faltered. Its Leadership Experience, typically held every couple of years, was the first since 2019 ...

Brian Niccols, CEO of Starbucks, speaking with CNBC on Oct. 31st, 2024. Niccol's "back to Starbucks" strategy centers on the idea that the company's culture has faltered.