And when a tight group of Texas Tech power brokers saw it last summer, their football and financial instincts kicked in. They ...

The Texas Tech baseball team revealed its new uniforms on Wednesday evening, and Mahomes modeled them on social media. According to the post, the 'Texas Tech Baseball Strategy Uniform' will be on the ...

Texas Tech's partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red Raiders made a high-profile switch that opened the door for s ...

The Texas Tech baseball team revealed its new ... His logo can be seen on the uniform, which is also sponsored by Adidas, continuing the trend throughout the school's athletic program.

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students from the Kansas City area attending his alma mater. Texas Tech athletic ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

To the left you see the Texas ... is the uniform display areas with five different uniform combinations on one side and a shoe display along with a Double T in the middle, the Adidas logo below ...

The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...