Meta delivered blowout earnings the same quarter that Mark Zuckerberg doubled down on AI; I don’t think it was a coincidence.

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics, according to a new report from Sprout Social. The “2025 Impact of Social Media Marketing” ...

Instagram has become a marketing powerhouse for e-commerce businesses, from Shopify store owners to Amazon sellers. One of ...

TikTok has exploded to over a billion active users worldwide, transforming from a fun video app into a serious marketing ...