Two weeks after Meta launched its Twitter competitor Threads and received an unprecedented amount of user signups, the frenzy around the app appears to have come back to Earth.

Meta Platforms, Inc.’s META social media platform, Threads, has reportedly been witnessing a rising trend of engagement baiting, a strategy aimed at provoking strong reactions to boost user ...

User engagement on Threads has continued to fall after an initial surge in sign-ups, putting pressure on parent Meta Platforms META 0.46 % increase; green up pointing triangle to roll out new ...

What Happened: According to a Similarweb report, Meta Platforms Inc.’s META Threads, which debuted on July 5, 2023, has seen a substantial increase in user engagement.

Threads achieved the 100 million signup mark within a week of launch. But since then, engagement numbers have dwindled. The company has shipped many sought-after features, such as post search, a ...

The new Twitter competitor backed by billionaire Mark Zuckerberg is plummeting two weeks after its initial launch with user engagement down approximately 70%.

To the user, this indicated that ... He added that they have "seen an increase in engagement-bait on Threads and we're working to get it under control. More to come." Topics Meta. Christianna Silva.

Threads User Engagement Continues to Drop, Adding Urgency for New Features The Wall Street Journal 3 min read 21 Jul 2023, 05:25 PM IST ...

During the town hall, Chief Product Officer Chris Cox also discussed the company's approach to increase user engagement on Threads. Cox revealed that Meta is looking to add "retention-driving ...

Bluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete with X and Threads in the microblogging app space.