TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.

Artificial intelligence’s (AI) role in ensuring that content is brand-safe, culturally intelligent, and personally relevant is growing. With content generation becoming more automated, the challenge ...

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...