Objective of campaign was to 'drive awareness of Ireland as a destination with a wealth of sustainable transport and tourism ...

Ireland Unrushed campaign achieved a ‘persuasion score’ of over 90 per cent in early post-campaign testing, tourism agency ...

Spending is down, but nights spent in Ireland and visitors from North America have increased, new Irish inbound tourism ...

In 2021, Tourism Ireland’s board designated sustainability as a strategic priority, developing a sustainability action plan and establishing an internal task force to implement it.

Ireland must “diversify” its tourism market focus outside of North America if the sector is to regain a competitive foothold in Europe, according to tourism chiefs.

About Tourism Ireland Tourism Ireland is the marketing group that promotes Ireland as a vacation destination. They focus on providing overseas travelers with all of the information they need about ...