Whether you're a hat enthusiast or just curious about the craftsmanship behind these American icons, this video will show you the incredible journey of how Stetson cowboy hats are made.

One thing to know about the celebrated Western Art Show at the Cheyenne Frontier Days Old West Museum is that it’s not a stereotypical stuffy art show.

At the Houston Livestock Show and Rodeo, shoppers can buy cow-handling hardware, pizza ovens, furniture — and of course boots and cowboy hats.

Matz plans to attend the "Cowboy Carter" tour and says she's looking forward to seeing fans in their hats. Her brand has even helped fans feel inspired with outfit mood boards. As fans know ...