Meta introduces advertising to WhatsApp
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Newser on MSNIn Break With Tradition, Ads Are Coming to WhatsAppWhatsApp, long known for its ad-free messaging, is about to break with tradition and introduce advertisements for the first time. WhatsApp, owned by Meta, announced that ads will soon appear in the app's Updates section,
Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the messaging platform that has remained largely ad-free since its acquisition by Facebook in 2014.
The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories.