WhatsApp's "Chats" tab, where users send and receive messages, will remain end-to-end encrypted and will not be used to show ads, Srinivasan said. Some Spanish residents, armed with water guns ...

They left Meta in 2018 and 2017, respectively. WhatsApp ads will use broad, general targeting like a user’s location, language preferences, and Channels that they follow, Newton Rex said.

WhatsApp is shifting to a per-message pricing model starting July 1, potentially increasing costs for businesses. While utility messages become cheaper than SMS, marketing messages will likely see ...