While this may yield short-term gains, it’s ultimately the wrong approach, as cognitive overload and a sense of pay-to-win can result in alienating players and jeopardising long-term engagement.

That information serves as leverage in a win-lose negotiation. A buyer who learns that a peer received, say, a 20% discount on a software solution—even if it isn’t for the same use case—will ...

The saddest part of Win or Lose ‘s weak marketing is that the show is outstanding, and easily one of the best projects they’ve put on in almost a decade. Whether it’s the exuberant animation ...