A blimp, Timothée Chalamet and a Wheaties box: Behind the 'Marty Supreme' marketing blitz

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Inside the ‘Marty Supreme’ Blimp: How A24’s Marketing Campaign Took Two Variety Reporters Flying High Above Los Angeles

A24's bright orange 'Marty Supreme' blimp has become the most talked-about FYC campaign of the season. Variety reporters flew ...