Lebron James, Cristiano Ronaldo and the athletes with the highest paid sponsorships

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Gilbert Arenas explains why he paid P Diddy $250K to host his birthday party: "I was trying to get a new contract from Adidas"

That day, then-Washington Wizards All-Star guard Gilbert Arenas threw a lavish $1 million birthday party at a DC-area club ...
Yahoo! Sports

Nike LeBron 23, Adidas AE 2, and Other Sneakers Releasing This Week

With the upcoming NBA season looming, a handful of new basketball signature shoes will make their debut this weekend. This includes LeBron James' Nike LeBron 23 as well as Anthony Edwards' Adidas AE 2 ...
Showbiz Cheat Sheet on MSN

Gilbert Arenas paid Diddy $250K to host his birthday party—all to score a bigger Adidas contract

Apart from LeBron James’ single-digit score against the Milwaukee Bucks, the date, January 5, 2007, was also significant in ...

LeBron Brings a Sleeper Nike Colorway to the Floor in a Clutch Showing

LeBron James brings back the Nike LeBron 21 ‘The World Is Your Oyster’ as a standout colorway accompanies a clutch moment in ...

LeBron James turned down $10M at 18 because of four words from his mom that changed everything

LeBron James made a pivotal decision in 2003. He rejected an immediate $10 million offer from Reebok. Instead, he trusted his ...

Giannis Antetokounmpo Makes Bold LeBron James Claim After Reaching Career Milestone

Giannis Antetokounmpo made a wild claim, aimed directly at LeBron James, after Antetokounmpo reached a career milestone of ...