OORT is not the only decentralised AI company targeting the African market. Earlier this year, UK-based Boom Technologies ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.