On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is rebranding itself as the American Conference as part of an effort to elevate its position ...

After nearly a decade as an independent, Louisville High School athletics have found a new league home in Northeast Ohio.

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

Pernetti unveils The American's new branding and shares bold visions for FBS media rights consolidation, emphasizing ...

Like many of the other non-Power 4 conferences, the American Athletic Conference is turning into a farm system for the major ...

The Big 12 rejected a $200 million bid from Memphis, the fourth time it has turned away the Tigers. Here's what could come ...