On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Athletic Conference is rebranding itself as the American Conference as part of an effort to elevate its position ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...