Apple released 'A Critter Carol,' an ad starring singing handmade animal puppets shot on the recently released iPhone 17 Pro.

Apple’s next major iPhone software release, iOS 26.2 is coming soon. The latest reports give us a clearer idea of exactly when and exactly what will be in it. It could include a change that Apple has never introduced before: the unprecedented capability to choose a voice assistant other than Siri.

While companies like Coca-Cola turned to generative AI to create “ visually jarring ” holiday ads this year, Apple continues to embrace practical effects with its new festive short film called A Critter Carol featuring a forest full of tech-savvy woodland creatures.

For a bit of festive cheer, Apple has released a short film called A Critter Carol (top) about forest animals having some fun with an iPhone 17 Pro dropped by a hiker.

Apple's limited-edition iPhone pocket, made with Issey Miyake, is sold out worldwide. The versatile accessory debuted in eight colors and two sizes.

Garmin's Fenix 8 lineup begins at $1,200, making this Apple model a bargain by comparison.

North Carolina has approved Apple's request to push back the hiring and investment milestones tied to its long-delayed Research Triangle Park campus, effectively restarting the incentive agreement that could be worth up to $845 million to the company,

Apple filed a lawsuit against the Competition Commission of India over how the body uses global turnover when calculating fines.

Apple is phasing out these AirPods in favor of the new AirPods Pro 3, but they are matching their lowest price ever at Walmart right now: $139. That’s a steal for these earbuds — they are compact, comfortable, and have excellent sound quality, noise-cancellation and transparency modes, plus they work seamlessly with Apple devices.

Apple CEO Tim Cook said on the firm's most recent earnings call that he expects this quarter to be the best in company history.