Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company ...

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.

TL;DR: Dell has replaced its XPS branding with new categories: Dell, Dell Pro, and Dell Pro Max, introduced at CES 2025. The Dell Pro Max 14 and 16 laptops offer high-end performance with NVIDIA ...