Disney's "Snow White" didn't take off, but a "wokeness" backlash isn't the root cause. Box office analysts say it just didn't connect with audiences.
The Walt Disney Co.’s live-action, controversy-bedeviled “Snow White” opened in theaters with a sleepy $43 million in ticket sales, according to studio estimates.
The movie had been hit by wave after wave of controversy, which appeared to impact its performance at the box office. Or, it could simply be that the film didn't appeal to a wide section of the audience.
The poor box office debut and dismal critical reception of Disney's "Snow White" remake is just the latest in a long line of controversies that Disney has endured in recent years.
The stock is down 11.5% year to date. The decline coincided with lackluster box office results for the company's latest live-action release, Snow White, which debuted on March 21.
The PG-rated remake debuted in 4,200 theaters and sold an average of $10,238 per theater, but the studio and movie theaters may have been hoping for more.
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Despite its checkered reviews, Disney's Snow White has dominated the box office. The film's opening haul illustrates a remarkable achievement for a title that reportedly cost over $270 million to produce.
The second weekend of 'Snow White' is expected to hold with $20M ahead of Jenna Ortega's 'Death of a Unicorn'.
Disney's tentpole opened to near-disastrous numbers considering its megabudget. Is there still a chance for a fairy tale ending?