Silicon Valley thinks it’s finally found the next big thing in tech: smart glasses – the same thing Google tried (and failed ...

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.