Comedian and actor Craig Robinson made a surprising announcement on social media this past week, stating that he’s “officially quitting comedy.” In the post, Robinson stated that he was now focusing on “something bigger.” (In a follow-up post, he then solicited followers for advice for “small business owners.” Your guess is as good as ours.)

So it was a joke. For an ad. The Office alum Craig Robinson recently announced on Instagram that he was leaving comedy to start a small business, and the announcement was widely taken by media and fans at face value.