SHEIN app makes comeback in India with Reliance Retail

After 2020 Ban, Ambani Brings China’s Shein Back To India
Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style clothing. In 2020, its app was banned in India along with other Chinese apps, including TikTok, due to security concerns following a border dispute between India and China.
Shein app relaunches in India with Reliance partnership
Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after
Shein India to keep data local, partner with Reliance Retail for sales
The new Shein India application, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.
Shein makes a comeback in India with Reliance, to be strictly local
Shein returns to India under Reliance Retail. Renwed focus on local supply chain and compliance with data privacy laws.
Shein India Returns: Reliance Retail Partnership & Local Manufacturing
Shein returns to India with a new app and partnership with Reliance Retail. Learn about the localized manufacturing model and data security measures.
Reliance revives Shein fashion app in India after five-year ban
Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.
Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Chinese fashion giant Shein re-enters India five years after ban
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.
Explained: SHEIN makes its comeback in India after 5 years – Why it was banned in 2020; A step-by-step GUIDE to download and use app
Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.
Shein resumes India operations in partnership with Reliance Industries
Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.
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Isha Ambani Net Worth: As she brings back SHEIN to India, take a look at Mukesh Ambani’s daughter’s career, education, luxurious house, and more
Isha Ambani, daughter of Mukesh Ambani, is a prominent businesswoman leading Reliance Retail’s growth. With degrees from Yale ...
After a 2020 ban, Shein has regained access to the world's biggest consumer market
Shein has entered an agreement with Mukesh Ambani's Reliance Industries to sell products under a new platform called Shein ...
Shein India data to stay local, to sell Reliance Retail-made products
The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen ...
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Shein India data to remain here, will sell products manufactured by Reliance Retail arm
Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and ...