If you want to decrease your stress level and improve your sleep, Truvaga might be just what you need. Learn about how it can help you today.

Discover why long hair is making a comeback and how women are embracing the trend. Learn expert tips for styling and caring for long, healthy hair at any age.

From hydrating formulas to long-lasting options, find the perfect eyelid primer to create a smooth base for your eyeshadow. As we age, the delicate skin around our eyes undergoes many changes. One of ...

Discover fun pumpkin facts, fall treats, and tasty pumpkin-inspired finds from Dallas to Trader Joe’s—perfect for every pumpkin lover!

Lipsticks are great, but they can wear off quickly during the day. A great lip stain can last longer and look fresher as the day progresses. Here are our top choices for women over 50. We’ve all heard ...

Our list includes a selection of great gifts for everyone on your list including gifts for men, women, kids, neighbors, ...

Muscle mass keeps you strong. But VO₂ max keeps you alive. It is the ultimate measure of your heart’s performance and your body’s ability to thrive. As women over 50, we often hear about the ...

Hot flashes, dry skin, brain fog, and hair changes... with menopause, the list never seems to end! What can you do? Consider Pycnogenol - a natural solution for better hair.

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Cleaning makeup brushes is not something we should do just in the spring. When it comes to makeup, this is a year-round necessity. Okay-I admit to having one or two obsessions. (Well, maybe a few more ...

During the cold months, it's hard to keep our skin moisturized. Finding a foundation that does double duty - coverage and moisturizing - can make a difference. During the colder months, the air gets ...