Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...

European Commissioner Thierry Breton resigned on Monday. Margrethe Vestager, the European Commission’s top antitrust official ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

While there are plenty of reasons for political ad buyers to be cautious about CTV, it has a major selling point: ...

What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers ...

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...

NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...