Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

Programmatic advertising has transformed digital marketing, providing brands with an efficient, automated way to purchase ad space in real time. With technological advancement, the future of ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

India’s business ecosystem is bracing for a paradigm shift with the imminent rollout of the Digital Personal Data Protection Act, 2025 (DPDP Act). Currently in draft form and open for public ...

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

Digital solutions provider GrowthJockey has introduced Intellsys, an AI-powered marketing intelligence platform to provide ...