Leo Burnett, which conceptualised and executed the first campaign, continues their creative partnership with ACKO by bringing ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' ...

Dr Bhaskar Das, an Indian media and advertising veteran, following a prolonged fight against cancer, breathed his last breath at 72, today. The person who rose from management trainee in 1980 to ...

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...