When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...

Learn how to build a branded B2B podcast that drives pipeline, earns executive support, engages your ICP, fuels sales ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you ...

A brand manager's job is to develop and propagate a brand's identity—the core meaning that the brand managers want the brand to convey. But the customer is the one who has ownership of the brand image ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...