Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

We are being sold a dream of autonomous orchestration in martech today. The promise is seductive: deploy a fleet of persona-driven AI agents, feed them your ideal customer profile, and watch as they ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, March 20. Stay in the know.

When they first caught on, online lead funnels were used mainly by coaches and small businesses selling some kind of service or info product. But there's no reason enterprise brands shouldn't or ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how ...

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human ...

Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.

This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and ...

AI is massively impacting marketing teams. Teams can produce twice as much content in half the time with AI assistance. There's been an explosion of AI-generated content across demand gen, social ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Modern marketing is often all about automation and algorithms. This can deliver increased efficiency, but it can also lead to campaigns that feel uninspiring and cookie-cutter. What can you do to ...