Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

Catch up on select AI news and developments from the past week or so: Meta integrates Manus AI directly into Ads Manager workflows. Meta embedded Manus AI, its autonomous agent technology acquired in ...

B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys.

Some 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the ...

Autonomous AI agents promise scale in B2B marketing, but human oversight remains essential. Learn how marketers can prevent AI hallucinations and maintain strategy, accuracy, and brand integrity.

Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent ...

AI enables massive content production, but often at the cost of brand differentiation. Learn how elastic marketing helps teams scale output while protecting voice, quality, and strategic consistency.

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Trade shows, conferences, and other events remain critical to your B2B marketing strategy in 2026. As in-person engagement continues to rebound, marketers are under increasing pressure to deliver ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...