Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT. That's according to a recent analysis of June 2025 data conducted by Semrush. An ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Learn how CMOs can move beyond AI experimentation to scale marketing impact, align teams, and deliver measurable ROI by ...