Artificial Intelligence - Catch up on select AI news and developments since Friday, March 27. Stay in the know.

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...

SEO - Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent ...

Learn how to measure PR impact using attribution, amplification, and integrated marketing strategies to turn earned media ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

I've been blogging for 15 years, but I'd never given a lot of thought about the best way to timestamp my blog content. Then I started writing a book called Trust Signals: The New PR, which required ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, March 20. Stay in the know.

Marketing has always been about capturing attention and delivering meaningful results. While new channels and tools can be beneficial to how your team strategizes, operates, and adapts, true success ...

B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human ...

Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.

Discover how brands are creating personalized customer experiences, how they can improve personalization, and where AI fits ...