By focusing on price, data and idea generation, marketers have the chance to find unexpected pockets of growth and bring much ...

Omnicom has officially finalised its $13.5bn (£10.3bn) acquisition of Interpublic Group (IPG), to become the world’s largest ...

Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all ...