News

We are all responsible for this commoditized influencer shitshow
On first glance, this heavily implies influencer marketing should, by rights, be dead. Consumers want to hear from real ...
Will Unilever throw the baby out with the bathwater after Dr Squatch acquisition
It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...
Retail media’s next leap: solving the data, creative and measurement gaps
Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, ...
Method meets magic: the CMO redefining how we talk about measurement
What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...
PSA: stop cutting brand media during periods of uncertainty
The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...
The promise of creative technology
AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...