A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

With tariffs still threatening to make products more expensive, 2025’s Prime Day deals couldn’t have come at a better time. It’s worth jumping on big sales when they appear so you aren’t stuck paying significantly higher prices on items like personal electronics, tools and foreign goods with the fluctuating economy.

Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

The letters listed a range of tariffs. Goods entering the U.S. from Japan, South Korea, Malaysia, Kazakhstan, and Tunisia will be subject to a 25 percent levy. There will be a 30 percent levy on South African and Bosnian goods, while imports from Indonesia will be subject to a 32 percent rate.

The Trump administration has said that some countries will receive notices of their higher tariff rates beginning July 7.

(Reuters) -European shares were mixed on Monday, with investors alert for any trade-related headlines in the countdown to U.S. President Donald Trump's tariff deadline. The pan-European STOXX 600 index was flat at 541.

Asian shares are mostly down as the Trump administration steps up pressure on trading partners to quickly make new deals before a Wednesday tariff deadline

Stock markets diverged while the dollar strengthened Monday as countries fought to hammer out trade deals ahead of US President Donald Trump's tariff deadline.