Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

A prominent conservative Catholic advocacy group is calling on Apple TV to take down an episode of one of its TV shows that ...

Apple wanted CEO Tim Cook to make a surprise cameo appearance ... cross-company collaboration at the executive level. ‌Apple TV‌+ has already ordered a second season of "The Studio" ahead ...

He wanted to know what I thought Tim Cook's major contribution to Apple has been since he became ... my phone lit up with calls from national TV networks, major business publications, and many ...

Then, an Apple executive got an email from the company’s chief executive, Tim Cook. Mr. Cook ... a show that would be at home on broadcast TV, the sweetly funny “Ted Lasso.” ...

During today's earnings call covering the first fiscal quarter of 2017, Apple CEO Tim Cook was asked about ... He went on to say that the Apple TV has gone a long way in the year that it's been ...

Speaking to Charlie Rose, Apple cEO Tim Cook hinted that big things could be on the horizon for their TV division, and consumers who adopt it. In the first of a two-part interview, Cook speaks ...