Few homes have 3D TV gear yet but MSG is promoting the format with a viewing party at the Theater at Madison Square Garden. About 2,500 tickets for the event will be on sale for $20.

But for Magid, there are simply too many issues to make him want to run out and buy a 3D TV. "There's a lot of confusion in the industry in terms of standards," he said. In 1998, MSG was the first ...