With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market.

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and healthier alts to classic soda. As popular options like Poppi and Olipop have claimed shelf space at more than just health-food stores,

Coca-Cola’s prebiotic soda will launch this month under the Simply brand: helping turbocharge the fast-growing gut health soda category.