Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...

The Duchess of Sussex has been signing off her personal Instagram posts with "As Ever" Meghan Markle may be rebranding her ...

Meghan Markle’s new logo for her brand, As Ever, was chosen because of its links to the duchess’ relationship with Prince ...

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American ...

Find out what the founder of 'As Ever' in New York thinks about Meghan Markle using his store's name for her lifestyle brand.

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...

The politician is asking the Duchess of Sussex to change the logo of her newly rebranded lifestyle company after claiming ...

In its first brand refresh in as many as 15 years, the Sarasota EDC worked to capture changes in the business community ...

Meghan Markle quietly changed the name of her brand's old Instagram account before she announced the launch of her new one.

Meghan Markle has not even launched her newly announced brand yet, but royal fans have spotted a "glaring problem".