UW-Madison argues the terms encroach on its use of Bucky Badger. The university is opposing the bid by Ed Hirs, who teaches at the University of Houston.

The University of Wisconsin-Madison officially adopted Buckingham U. “Bucky” Badger as its mascot in 1940, according to a university publication.

Today’s cardinal-and-white-clad Bucky — full name Buckingham U. Badger — has come a long way from the first Badgers mascot, a live badger who made occasional appearances at football games.