Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term ...

Distributors can automate orders and boost customer interactions—with zero license fees with a software suite that plugs right into ERPs like DMSI and Epicor. It’s not just tech—this is midmarket ...

Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication workflows, engagement ...