The Hive, the cowboy hat Beyoncé wore during her Christmas Day halftime show, is available in four sizes and in black or white for a cost of $299.

Joe Young steams and shapes a new cowboy hat for a customer at the Heads or Tails Hats booth Tuesday, during The Cowboy Channel Cowboy Christmas at the Las Vegas Convention Center.

Rick Bishop, right, co-owner of Western Tradition hats and hat accessories, works at his booth with Isaac Kinsman during Cowboy Christmas at the Las Vegas Convention Center Thursday, Dec. 1, 2022.