Joe Young steams and shapes a new cowboy hat for a customer at the Heads or Tails Hats booth Tuesday, during The Cowboy Channel Cowboy Christmas at the Las Vegas Convention Center.

The Hive, the cowboy hat Beyoncé wore during her Christmas Day halftime show, is available in four sizes and in black or white for a cost of $299.

If you're looking for authentic cowboy gear, such as boots, belts, and hats, there's Lou Taubert Ranch Outfitters. For artisanal sweets, head to Donells Candies.