In fact, the brand sent nine models down the runway in what’s likely to be the next big hat trend: a modernized cloche.

The new INSP logo, along with tagline “Heroes Live Here,” features a cowboy hat front and center, which will now serve as the network’s brand identifier.

“We were looking for places to hear her new country vibe,” said Kennedy B., 23, who wore a star-studded cowboy hat, boots to match and a pleated cowboy skirt with her hair in two braids.

Matz plans to attend the "Cowboy Carter" tour and says she's looking forward to seeing fans in their hats. Her brand has even helped fans feel inspired with outfit mood boards. As fans know ...