In fact, the brand sent nine models down the runway in what’s likely to be the next big hat trend: a modernized cloche.

The new INSP logo, along with tagline “Heroes Live Here,” features a cowboy hat front and center, which will now serve as the network’s brand identifier.

Matz plans to attend the "Cowboy Carter" tour and says she's looking forward to seeing fans in their hats. Her brand has even helped fans feel inspired with outfit mood boards. As fans know ...

“I think I was born with a cowboy hat,” said the 57-year-old Denverite, whose family has resided in Colorado for 120 years. With dozens of hats in his collection today, “I buy them like ...