EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

Tesla trade-ins have reportedly hit a record high amid a brand crisis linked in part to CEO Elon Musk's involvement in the Trump administration. According to the Washington Post, Teslas made up 0.4% of all vehicles traded at traditional dealerships a year ago.

But Lipton argues that a case that says Musk is harming Tesla by working with DOGE would lack teeth because plaintiffs would be hard pressed to prove that Musk has intended to har